Bio
I am a Bay Area based commercial lifestyle and product photographer and director working nationally across hospitality, food and beverage, wine, and consumer brands. I create campaign-ready imagery that blends polished product photography with authentic human presence.
With nearly twenty years of experience leading commercial productions, I direct everything from studio product shoots to large-scale national advertising campaigns. My work is rooted in structure and clarity, balancing precise art direction with space for real connection to emerge.
Raised by a filmmaker and producer, I grew up on set and later earned an MFA in Fine Art Photography. That foundation informs how I approach every production: thoughtful, collaborative, and strategically aligned with brand objectives.
Clients trust my steady leadership and production fluency. I build efficient, supportive sets where crews and talent can focus on the work, resulting in elevated imagery built for web, advertising, retail, packaging, and multi-channel campaign rollout.
Selected clients and collaborators include Amazon, Kellogg’s, Walmart, Royal Caribbean International, Norwegian Cruise Lines, Applebee’s, Danone, Williams Sonoma, Weight Watchers, Straus Creamery, Silk, Frida Baby, Munchkin, Trinchero Family Estates, Constellation Brands, Treasury Wine Estates, and Wagner Family Wines, with agency partnerships including Leo Burnett, McCann, Digitas, and Barkley. Over the course of my career, I have partnered with hundreds of wineries across Napa, Sonoma, and beyond.