FRIDA Structured storytelling, held with care. Real mothers and babies moved through thoughtful how-to moments inside a Los Angeles home, redressed to create range across baby bath, cold and flu, and postpartum care. Three stills days and one motion day produced six instructional videos and a comprehensive library of lifestyle and product imagery for Amazon storefront and paid advertising. Product use and placement handled with precision, tone warm, education delivered without clinical distance. Agency: Farrynheight