TEMPUR–SEALY Fly-on-the-wall intimacy, built around a very obvious hero product. Shot in Montréal across two bedroom sets inside a large studio build, the work balances playful, lived-in moments with clean mattress visibility and brand clarity. Peek-through angles, mirror views, overheads, and close interaction kept the scenes feeling personal, even when the product had to lead. Agency: Adtomic / Production: L’ÉLOI